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BRANDING
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“Identity is cause;
brand is effect.”
Larry Ackerman
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brandstrategy gives you a major edge in increasingly competitive markets.
Motion Graphics
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“Don't design for brands,
Design for for people interacting
with brands”
Motion graphics are pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.
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